Performance Marketing Manager – Tread Labs

Feet, like people, thrive when they’re supported.

Tread Labs designs, manufactures and sells supportive footwear for all walks of life. We sell D2C on our website and B2B through a fast-growing network of footwear and outdoor retailers. We are obsessed with quality and service and our rapid growth proves that those values still matter. We are an ‘open-book’ company where financials are shared and profit sharing is built in. We are located just north of Boston in Woburn, MA.

This position offers a competitive salary ($90k - $120k) and a generous benefits package including paid-time-off, health, dental, 401k (with match), profit sharing, industry pro-deals, and stipends for education and fitness. More importantly, we offer a strong foundation for you to build a best-in-class marketing department in a fast-growing, entrepreneurial environment.

We seek someone who will move the needle. Performance marketing is about learning and growth. You will create the buzz, and we will look to you for results. You are someone who lives and breathes marketing and can translate that passion into growing the business. Tread Labs is the antithesis of a large corporation, we are a small, collaborative team that works to improve our customers’ experience by providing exceptional footwear. While we embrace technology, we value face to face interaction very much. For this reason, we are all in the office working together.

Tasks and Responsibilities

You will manage a marketing coordinator who is ready to assist with the following tasks, but make no mistake, you must roll up your sleeves and execute with the rest of us.

• Creative/Art Direction
  • Storytelling – You will be the master storyteller for Tread Labs. Build the Tread Labs brand and increase sales by creating compelling narratives that strike an emotional chord.
  • Graphic design – Contribute to website, packaging and collateral design.
  • Content creation – Manage contracted influencers, photographers and videographers to create compelling, on-brand content.
• Site traffic
  • Email/SMS – Determine strategies, create templates, execute flows and campaigns with Klaviyo. Create and stay ahead of the content calendar.
  • SEO – Use available tools (SEMrush) to help guide our organic acquisition strategy. Manage content (blog) creators. Outsource technical SEO efforts as necessary.
  • Ad management – Manage our Google/Bing ad campaigns and budgets. Ensure strong ROI and smooth customer journeys.
  • Affiliate management – Manage and grow our affiliates. Third party validation is an important key to success.
  • Social media – Manage organic and paid posts to build awareness and sales.
• Conversion Optimization
  • Manage and evolve our Shopify website to optimize the user experience, increase conversions and help visitors achieve their goals.
  • Consistently A/B test to discern winning design/content.
• Relationship Building
  • Reach out for co-marketing opportunities with complimentary companies and key customer groups.
  • Develop relationships with peers and industry experts. Get outside our office (virtually and irl) to make connections and get new ideas.
• Amazon
  • Manage product pages and listing optimization. Create and update A+ and branded store content.
  • Mange ad spend to build sales and grow margins.
• Manage
  • Marketing Coordinator – Well versed in all things Tread Labs, this person will look to you for guidance and feedback.
  • Vendors - Select and manage a small group of vendors to leverage our brand for greater awareness. Be vigilant. Maintain high standards for quality execution.
  • Budget - Help create the annual marketing budget – income from D2C sales and related expenses. Monitor that budget throughout the year, maintaining the balance between profitability and growth.
• Measure
  • Use Google Analytics, Google AdWords and 1^st party data to inform decision making and prioritization.
  • Maintain the marketing section of our company-wide data center to ensure that everyone is aware of your success.

Requirements and Qualifications

• Bachelors (or more) in marketing, computer science, entrepreneurship, or related fields.
• A minimum of 5 years of successful digital performance or brand marketing. Especially relevant is experience with footwear, outdoor, athletic or consumer products.
• Recent, proven success in several of these disciplines: copywriting, email/SMS marketing, social media, Google AdWords, website UX design, affiliate management, graphic design, Google Analytics and Amazon marketing.
• Total mastery of the Microsoft Office Suite – Word, Outlook, Excel, PowerPoint.
• Proficiency with the Adobe suite of graphic tools.
• Ability to prioritize and complete projects in a timely manner.
• Stellar verbal and written communication skills.
• Most importantly, you must enjoy the challenges that work brings and see your activities at Tread Labs as an opportunity for learning and growth.

We are a small but mighty team that works closely towards common goals. Rigid silos are not how we organize ourselves. Everyone must be ready and willing to pitch in when needed.

What will success in this role look like? Sales will grow rapidly because of your initiative and drive. With growth, you will need help, and additional staff will be hired.

This kind of work environment is not for everyone. It requires a passion to learn, grow and succeed and the willingness to take responsibility. If this environment sounds like it was designed for you, please apply through our hiring portal. We can’t wait to hear from you.